De/the Product Owner in Scrum

Translating market expectations and insights towards Development Teams.


Please find herewith a short movie in which I introduce the Product owner role of the Scrum framework.
It is in Dutch with English subtitles. It was created for Xebia with the Xebia marketing wizzy Ted Stravers, and recorded and processed by Higher View:

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#Agile Product Ownership in a Nutshell

In a great video Agile Product Ownership in a Nutshell Hendrik Kniberg shows all aspects of the product owner role.

It comes down to:

  • Vision of your product
  • Communication with stakeholders and DEV team
  • Capacity planning
  • Backlog grooming with stakeholders and DEV team
    • Estimate size and business value of user stories
    • Prioritise
    • Split up stories
    • Define acceptance criteria
  • Gradual insight

Thanks Hendrik for the enjoyable video!